Southern Tide takes its style cues from life along the Southern coast: mornings outdoors, afternoons on the water, rounds of golf, family gatherings, weekend travel, and evenings spent with friends. Founded in 2006, the brand originally set out to create a dependable, timeless polo before expanding into a complete lifestyle collection built around Southern tradition and coastal living.
Today, men's clothing covers much more than the classic polo. The collection includes button-down shirts, sport shirts, T-shirts, shorts, pants, swimwear, pullovers, jackets, and other seasonal layers. Classic colors and coastal prints are paired with lightweight fabrics and performance details, giving the clothing an adaptable role in both casual wardrobes and more polished settings.
Southern Tide's performance collection adds technical features to familiar Southern silhouettes. Selected polos and active styles incorporate moisture-wicking, quick-drying, stretch, UV protection, and cooling technologies. The Coastal BreezeĀ® collection, for example, is designed to provide cooling comfort while maintaining a refined appearance suitable for golf, travel, outdoor activities, or everyday wear.
Women's apparel offers another interpretation of the same coastal aesthetic. Dresses, tops, shorts, bottoms, matching sets, activewear, and accessories are designed with lightweight fabrics, classic colors, and versatile styling in mind. These pieces can work across warm-weather weekends, travel, casual occasions, and everyday wardrobes.
There is also a strong family and lifestyle dimension to Southern Tide. Kids' apparel brings signature Southern Tide styling to younger wardrobes, while collegiate collections add officially licensed school spirit. Beyond clothing, the brand offers beach and resort accessories, bags, wallets, drinkware, candles, bedding, bath products, and other home and gift items.
The result is a broad lifestyle collection connected by one consistent idea: classic Southern style should feel comfortable, useful, and natural in everyday life. From a polo on the golf course to a dress for a coastal weekend or a beach accessory for the next family trip, Southern Tide brings the spirit of Southern coastal living into the modern wardrobe and home.